Are you in the Digital Age?
May 19th, 2010Survey of UK’s Digital Media Evolution
A Hewlett-Packard UK survey into the evolution of digital media in Britain reveals that we are far from being in the Space Age. Futuristic films which portray us with wireless gadgets are still a thing for the future.
found to be still using physical formats such as CDs and DVDs. They attach little monetary or emotional value to any digital content they may own. While 86% access some form of digital media, 68% still prefer photographs to be physical rather than digital, 64% for music, 75% for films and 95% for books. 39% of even the youngest age group still purchase CDs and DVDs alongside digital formats, great news for the music industry. More interestingly, 73% said they can never see a time when they would move to a 100% subscription model for their music and movies
Brits’ have a different approach to digital vs. physical. 71% said they have never lost their media library and are not concerned about security; while 27% put their digital media collection’s value at less than £50. However, the survey showed that the benefits of being able to access and enjoy a broader range of contact thanks to the Internet is clearly appreciated. 86% of Brits enjoy some form of digital media, with desktop PCs (56%) being the main access device, followed by laptops (47%) and DVD players (28%). 14% did not access any form of digital content.